I AM NATURE

DATE I 2024

ROLE I Campaign Concept, Visual Design

We dedicated itself to exploring what it truly means for designers to be part of nature. The event posed critical questions about how designing with a “Nature Mindset” could inspire new, fascinating aesthetic design impulses. We sought to involve attendees in their creative journey, hoping to spark ‘AHA’ moments that could lead to transformative decisions in daily creative work and everyday life.

The event included three interactive stations, with the first station, ‘Change Perspective,’ designed and developed independently by me. This station used physical shifts in viewpoint to help visitors experience a sense of connection with nature, rather than a sense of hierarchy over it. I crafted three immersive boxes, each presenting a distinct perspective and experience. Additionally, I designed a banner and posters that explains the purpose of each box.