DATE I 2023
ROLE I Campaign Concept, Visual Design
How a digital cloud became a soggy reality.
We intended to show the public how we adapt to new technologies in our own style. To do this, we also wanted to plan an event that was more interactive and flexible than before. Exploring the emerging topic of artificial intelligence and show this to the public in a fun, engaging and collaborative way.
For this campaign, I created five visual concepts for brands like Designworks, MINI, BMW, Rolls-Royce, and Motorrad. Using Midjourney, an AI image generator, I designed an interactive experience for event visitors. At the booth, I introduced each concept, guided visitors through the process, and helped them create personalized digital avatars.
